Meet The Team
Dedicated team of advisers with you every step of the way.

Sarah Richards
Managing Director
Sarah has worked in the insurance sector since the age of 18, becoming leader of the Alexander Swan team in 2003. Known for her tenacious, quality-driven approach, she has built long-standing relationships that strengthen the business and deliver trusted results for clients.

Sharon Hale
Head of Property
Sharon is our diamond household insurance specialist, bringing over 20 years of experience at Alexander Swan and a career in insurance that began at just 16. Her extensive knowledge and deep understanding of her clients’ needs allow her to deliver tailored, reliable advice with confidence.

Clare Slater
Senior Cleaning Schemes Executive
Clare is a highly valued member of our team, recognised for her professional and engaging manner. Clare’s ability to build strong relationships ensures that every client receives a positive and seamless experience.

Lisa Richards
Growth Manager
Lisa’s calm and composed approach helps keep the team focused and balanced. Supporting Sarah with the day-to-day running of the business; including finance, compliance, business development/networking events and organising our seminars.

Tom Parker
Account Handler
Tom first joined Alexander Swan as an apprentice in 2017 and returned in 2024 as a Trainee Account Handler, quickly progressing into an Account Handler role.

Madeleine Eccles
Client Relationship Executive – Cyber & Risk
Madeleine joined the team in March 2026 and has quickly become a valued member, bringing energy, positivity, and a genuine passion for learning to everything she does.
Nicky Smart
Account Handler & Head of Finance
- 0800 458 0082
- nicola@alexanderswan.com
With over twenty years’ service at Alexander Swan, Nicky provides friendly and flawless service to our customers, assists with compliance tasks and manages our finances with precision and dedication.
Nicky enjoys the variety and assortment of her role and responsibilities, as well as the satisfaction of completing tasks and meeting deadlines.
Nicky loves helping our customers and her colleagues with any queries, and she greets everyone with a beaming smile.
Why Choose Us?
- Tailored Protection – Our insurance solutions are specifically crafted for your unique needs and offering comprehensive coverage.
- Seamless claims process – Our experienced advisers are dedicated to providing you with reliable assistance, ensuring a smooth experience when you need it most.
- Competitive Pricing – We have access to a vast range of specialist insurers, which means we can find you the most competitive rates without compromising on quality coverage.
- Trusted Expertise – As experienced insurance brokers, we bring deep industry knowledge and insights to provide you with top-notch advice and solutions.