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Meet The Team

Dedicated team of advisers with you every step of the way.

Alexander Swan Meet The Team image
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Sarah Richards

Managing Director

With Alexander Swan since November 1997

Sarah has worked in the insurance sector since the age of 18, becoming leader of the Alexander Swan team in 2003. Known for her tenacious, quality-driven approach, she has built long-standing relationships that strengthen the business and deliver trusted results for clients.

Sharon Alexander Swan

Sharon Hale

Head of Property

With Alexander Swan since August 2002

Sharon is our diamond household insurance specialist, bringing over 20 years of experience at Alexander Swan and a career in insurance that began at just 16. Her extensive knowledge and deep understanding of her clients’ needs allow her to deliver tailored, reliable advice with confidence.

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Clare Slater

Senior Cleaning Schemes Executive

With Alexander Swan since August 2004

Clare is a highly valued member of our team, recognised for her professional and engaging manner. Clare’s ability to build strong relationships ensures that every client receives a positive and seamless experience.

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Lisa Richards

Growth Manager

With Alexander Swan since since 2023

Lisa’s calm and composed approach helps keep the team focused and balanced. Supporting Sarah with the day-to-day running of the business; including finance, compliance, business development/networking events and organising our seminars.

Tom Alexander Swan

Tom Parker

Account Handler

With Alexander Swan since since 2017

Tom first joined Alexander Swan as an apprentice in 2017 and returned in 2024 as a Trainee Account Handler, quickly progressing into an Account Handler role.

Madeleine Eccles

Madeleine Eccles

Client Relationship Executive – Cyber & Risk

With Alexander Swan since March 2026

Madeleine joined the team in March 2026 and has quickly become a valued member, bringing energy, positivity, and a genuine passion for learning to everything she does.

Nicky Smart

Account Handler & Head of Finance

With Alexander Swan since November 2003

With over twenty years’ service at Alexander Swan, Nicky provides friendly and flawless service to our customers, assists with compliance tasks and manages our finances with precision and dedication.

Nicky enjoys the variety and assortment of her role and responsibilities, as well as the satisfaction of completing tasks and meeting deadlines.

Nicky loves helping our customers and her colleagues with any queries, and she greets everyone with a beaming smile.

Why Choose Us?

  • Tailored Protection – Our insurance solutions are specifically crafted for your unique needs and offering comprehensive coverage.
  • Seamless claims process – Our experienced advisers are dedicated to providing you with reliable assistance, ensuring a smooth experience when you need it most.
  • Competitive Pricing – We have access to a vast range of specialist insurers, which means we can find you the most competitive rates without compromising on quality coverage.
  • Trusted Expertise – As experienced insurance brokers, we bring deep industry knowledge and insights to provide you with top-notch advice and solutions.
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Our Customer Feedback

Hear directly from our clients and discover how we’re making a difference in their lives.
Dean Plumridge
Good competitive prices, reminders of renewal, things explained in detail, friendly professional and make sure your’e not just another customer, highly recommend.
Wilson & Co Ice Creams
Very very helpful and happy with the service Pietro and the rest of the team have given me! Been with them around 4 years now! I would hand on heart say you will not find better!
Nigel Dingle
Just wanted to say the team at Alexander swan have done me proud easy to talk to and on the ball and of course cheaper than anyone else big thanks again.
J M & J R Bush T/as JMB Cleaning Services
I would highly recommend these brokers to anyone, they take away all the leg work and head aches away from me to get on with my business, they always answer the phone to you and you are treated like a person than just a number.
Mr Phillip Parkes t/as Parkes Cleaning Services
Very good service very good and helpful staff easy to contact and speak to always looking to help you the best and cheapest deals I have used this company for a few years now I was told about them by a friend who always recommends them and to be honest I never looked back.
Clearview 98 Ltd
The staff are always super helpful and their prices are very competitive. They always supply an excellent service – on time and don’t mind reminding you to do things!