Meet The Team

Dedicated team of advisers with you every step of the way.
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Sarah Richards

Managing Director

With Alexander Swan since November 1997

Sarah has been working in the insurance sector since the age of 18 and became leader of the Alexander Swan pack in 2003. Sarah’s kind, warm-hearted nature along with her deep commitment to cultivating long-lasting bonds with the team, our clients and insurers is evident in our receipt of the feefo Gold Trusted Service Award. Many of the team have worked with Sarah for more than twenty years, which is a further testament to the trust she instills with everyone she meets.

As well as the day to day running of the business and compliance, Sarah loves looking after her commercial clients and helping brand new clients. Sarah is continuously seeking new ways to add even more value to our overall proposition. She is always on the lookout for new markets and niches by attending various networking events and insurer conferences all over the country.

Sharon Hale

Head of Property

With Alexander Swan since August 2002

Sharon has been working in insurance since she was 16 years old, so she is highly accomplished at helping her customers with all their insurance needs.

Whilst the key focus of Sharon’s role is home insurance, handling renewals, adjustments and new business, she is always willing to help her colleagues whenever they need it.

Sharon approaches every client and situation with friendly and down-to-earth dedication and attention to detail. She has built long-standing relationships with a huge number of her customers, which is a clear indication of the value and level of trust that Sharon offers.

Nicky Smart

Account Handler & Head of Finance

With Alexander Swan since November 2003

With over twenty years’ service at Alexander Swan, Nicky provides friendly and flawless service to our customers, assists with compliance tasks and manages our finances with precision and dedication.

Nicky enjoys the variety and assortment of her role and responsibilities, as well as the satisfaction of completing tasks and meeting deadlines.

Nicky loves helping our customers and her colleagues with any queries, and she greets everyone with a beaming smile.

Clare Slater

Senior Cleaning Schemes Executive

With Alexander Swan since 2004

Clare has over twenty years’ experience in the insurance industry. Clare’s effervescent personality makes dealing with your insurance a much more enjoyable experience!

The key focus of Clare’s role is to be available to speak to our customers. Whether it’s a new quotation, mid-term change, renewal, claim or general query, Clare is on hand to assist.

Clare has developed strong connections with her customers and has gained their trust and loyalty during her time at Alexander Swan.

As Key Account Executive, Clare primarily deals with our specialist products and services for the cleaning and window cleaning industry, commercial vehicles, tradespersons, property owners and commercial customers.

Pietro Bilotta

New Business Team Leader

With Alexander Swan since 2021

Pietro joined us in 2021 with over 10 year’s experience as an insurance broker. His warm, friendly and bubbly personality coupled with his vast industry knowledge and experience means he delivers the best possible service with a personal touch.

Pietro is a huge asset to Alexander Swan and our future growth. Since joining us, he has extended his expertise in offering insurance packages for niche markets such as ice-cream vans, catering vans, coffee vans and motorhomes as well as helping our new and existing customers with all their commercial insurance needs.

Carlo Frijia

Director - Relationships & Affinities

With Alexander Swan since 2021

Carlo’s tremendous passion for building lasting relationships along with his fun and engaging personality makes him an integral part of the Alexander Swan family.

Bringing with him 30 years of insurance broking experience to the business, Carlo rapidly progressed to Director and looks after both corporate and private clients as well as small businesses.

His dedication to nurturing relationships with clients and insurers is evident in the substantial number of word-of-mouth referrals, and is a testament to the value he provides and the trust he builds.

Carlo advises on many niche sector risks including pubs, restaurants, nightclubs, landlords and personal insurance.

Lisa Richards

Growth Manager

With Alexander Swan since 2023

Lisa joined the team with a wealth of experience in the lettings industry. There is no end to Lisa’s talents, so we have gained a real gem within our team.

As well as helping our landlord clients choose the right options to protect their rental income and assets, Lisa supports Sarah with the day to day running of the business, compliance, marketing and business development opportunities.

Tom Parker

Account Handler

With Alexander Swan since 2021

Tom joined Alexander Swan as an apprentice in 2017 and returned in 2024 to join the family once again as a trainee account handler. He has gained in depth knowledge of the insurance sector and especially our window cleaner insurance packages.

Tom has a very kind and helpful approach to all our clients’ needs and is always keen to help. He has a great interest in broadening his expertise and gaining further knowledge on all different types of insurance products. We are very proud of Tom’s progress so far, quickly progressing to Account Handler, and we are looking forward to further supporting his development. Go Tom!

Why Choose Us?

  • Tailored Protection – Our insurance solutions are specifically crafted for your unique needs and offering comprehensive coverage.
  • Seamless claims process – Our experienced advisers are dedicated to providing you with reliable assistance, ensuring a smooth experience when you need it most.
  • Competitive Pricing – We have access to a vast range of specialist insurers, which means we can find you the most competitive rates without compromising on quality coverage.
  • Trusted Expertise – As experienced insurance brokers, we bring deep industry knowledge and insights to provide you with top-notch advice and solutions.
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Our Customer Feedback

Hear directly from our clients and discover how we’re making a difference in their lives.
Dean Plumridge
Good competitive prices, reminders of renewal, things explained in detail, friendly professional and make sure your’e not just another customer, highly recommend.
Wilson & Co Ice Creams
Very very helpful and happy with the service Pietro and the rest of the team have given me! Been with them around 4 years now! I would hand on heart say you will not find better!
Nigel Dingle
Just wanted to say the team at Alexander swan have done me proud easy to talk to and on the ball and of course cheaper than anyone else big thanks again.
J M & J R Bush T/as JMB Cleaning Services
I would highly recommend these brokers to anyone, they take away all the leg work and head aches away from me to get on with my business, they always answer the phone to you and you are treated like a person than just a number.
Mr Phillip Parkes t/as Parkes Cleaning Services
Very good service very good and helpful staff easy to contact and speak to always looking to help you the best and cheapest deals I have used this company for a few years now I was told about them by a friend who always recommends them and to be honest I never looked back.
Clearview 98 Ltd
The staff are always super helpful and their prices are very competitive. They always supply an excellent service – on time and don’t mind reminding you to do things!