Sarah Richards
Sarah has worked in the insurance sector since the age of 18, becoming leader of the Alexander Swan team in 2003. Known for her tenacious, quality-driven approach, she has built long-standing relationships that strengthen the business and deliver trusted results for clients.
My passion is to add value for my business clients, drawing on years of experience and strong, long-standing relationships to deliver a first-class, client-focused service built on trust.
I look after a wide range of commercial, business, and cyber risks, ensuring varied, challenging work and the best outcomes for my clients.
Sarah has worked in the insurance sector since the age of 18, becoming leader of the Alexander Swan team in 2003. Known for her tenacious, quality-driven approach, she has built long-standing relationships that strengthen the business and deliver trusted results for clients.
Providing the right cover and delivering exceptional service is at the core of everything Sarah and her team do, reflected in their consistent achievement of the Feefo Platinum Trusted Service Award.
Alongside overseeing the day-to-day running of the business, Sarah continues to support both established and new commercial clients. Always focused on adding value, she actively explores new markets and opportunities to keep the business evolving.
More recently, Sarah has developed a strong focus on cyber risk, expanding her expertise and enhancing the company’s cyber offering by recruiting a dedicated Executive to support clients in this fast-moving area.
Outside of work, Sarah enjoys spending time with her family, and friends, and can often be found exploring the country in her campervan or attending festivals.
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